Computerized Telemarketing Helps Keep Air India Flying High

Article Abstract:

Air India selected a digital CBX (computerized branch exchange) switch for its reservations network. The airline has thirty-five reservations agents handling 2,500 incoming calls and 1,000 outgoing calls daily. Changes in trunk lines can be determined by the data from this network. Rerouting calls can be done around problem areas. Automatic Call Distributor is a feature that can hold calls until a line is free.

Telecommunications switching equipment, Reservation System, India, Airline Industry

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Telemarketing and the Petrochemical Industry

Article Abstract:

300 questionnaires were mailed to petrochemical buyers. Buyers paid little attention to traditional advertisements in the journals. An 800 number arrangement would be agreeable to chemical buyers. Forty-four percent said that they need access to new information one to five times a year.

Petroleum industry, Marketing, Information, Marketing Strategy, Survey, Questionnaire

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