Consumer attitudes toward marketplace globalization: structure, antecedents and consequences
Article Abstract:
A study on consumer preferences for localized and globalized consumption alternatives based on antecedents is presented.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
Influence, Globalization
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
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An experimental investigation of scanner data preparation strategies for consumer choice models
Article Abstract:
The impact of managerial decision making regarding brand price and promotion, on consumer choice, is examined.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
Sales Promotion, Decision-making, Decision making, Sales promotions, Brand image
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
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Another look at loss aversion in brand choice data: can we characterize the loss averse consumer?
Article Abstract:
The impact of reference pricing in consumer goods markets, on consumer choice, is examined.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
Germany, Consumer goods industry, Unit pricing
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
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Subjects list: United States, Forecasts and trends, Market trend/market analysis, Consumer preferences, Analysis
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