Cosmetics Rebound

Article Abstract:

The year of 1983 was a poor one for the cosmetics industry. Cosmetics manufacturers will employ creative marketing strategies to improve performance levels. The industy was hurt by the cost consciousness of consumers and a maturing market. Two boosts to the market are consumer spending in 1984 and a retail inventory of cosmetics.

Planning, Marketing, Cosmetics industry

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And Then There Were Seven

Article Abstract:

The advertising strategies and campaigns of the seven holding companies left after the AT&T break-up are discussed. The business opportunities present for each of these companies are also discussed. Even though these companies are moving quickly into change, they are also moving cautiously.

Advertising, Telecommunications, Telecommunication

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Watch the Birdie

Article Abstract:

The package redesign of Birds Eye frozen foods is discussed. The goal of the new packaging is to give a common look to the brand and strengthen its shelf impact while still maintaining the plain and fancy vegetable lines. A description of the packaging strategy is given.

Food industry, Packaging

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