Cover Girl's Brave New World merchandising system

Article Abstract:

RTC Industries created a merchandising system for Cover Girl's line of cosmetics. It incorporates a central element called the Shade Central that focuses consumer attention on the merchandising system. The design, color and illumination were chosen to convey an image of 'easy, breezy, beautiful' into the merchandising system. It can be used as an in-line, endcap or freestanding unit and has been used with over 30,000 retailers.

Facilities & equipment

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New merchandisers hail 'The New Face Of Cover Girl'

Article Abstract:

Cover Girl Cosmetics has launched a marketing initiative that is designed to give consumers a more engaging shopping experience when choosing from the company's wide range of products. The key component of the program is a display fixture that features an optimized product line, new shade selection devices and saleable sample sizes. The products in the Cover Girl line will also be revamped to simplify the selection process.

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Revlon end-cap display debuts skin lights

Article Abstract:

Revlon Inc has started using the end-cap display in the cosmetic department of Target stores to promote the company's introduction of Skin Lights. The display contains impactful graphics, printed shelves and has two areas for brochures that provide consumer information. The end-cap floor display was created for Revlon by the Advertising Display, Co, which is headquartered in Lyndhurst, NJ.

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