Creating win-win relationships

Article Abstract:

Research departments need to be able to do more than just give high-quality research with actionable insights to stay competitive. They need to strategically budget market research spending, retain experienced personnel and demand for more department resources. The advantages of implementing the aforementioned strategies are discussed.

Management dynamics, Company business management

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Simply better is simply better

Article Abstract:

The benefits of simply better strategy are presented in response to the criticism by Joel Rubinson managing director of Vivaldi Partners and by Kevin J. Clancy and Ami Bowen of Copernicus Marketing Consulting and Research.

Executive changes & profiles, Market Research & Product Development, Officials and employees, Beliefs, opinions and attitudes, Rubinson, Joel, Clancy, Kevin J., Bowen, Ami

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Surviving death wish research

Article Abstract:

Marketing research firms must utilize techniques which will assist firms to market their products successfully. A counterintuitive approach can work.

Cover Story

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