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Organizing competitor analysis systems

Article Abstract:

Michael Porter, in his seminal book, 'Competitive Strategy', stated that modern corporations need to implement competitor analysis (CA) through an organized competitor intelligence system. A study of three large multinational firms, General Motors, Eastman Kodak, and British Petroleum, was conducted to elucidate the processes of implementing organized CA functions. The CA functions in all three firms were spread but part of interconnected systems rather than being organized as a single CA department. The companies found the CA system offers management valuable benefits in various areas, including sensitizing employees on the challenges posed by competitors, for comparing the firm with others for a set of key variables, and in legitimating certain proposals and for soliciting support for those proposals.

Author: Ghoshal, Sumantra, Westney, D. Eleanor
Publisher: John Wiley & Sons, Inc.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1991
Competition (Economics), British Petroleum Company PLC, General Motors Corp., Management research, Eastman Kodak Co.

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Strategy as a guided evolution

Article Abstract:

This article examines intraorganizational ecology within the context of theories of social and cultural evolution, focusing on management strategies that consider evolutionary processes in firms. Topics addressed include managing human and social capital, and fostering natural selection processes within the organization.

Author: Ghoshal, Sumantra, Lovas, Bjorn
Publisher: John Wiley & Sons, Inc.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 2000
United Kingdom, Research and Development in the Social Sciences and Humanities, Management Theory & Techniques, Management Science, Statistical Data Included, Research, Growth, Organizational research, Human capital, Social systems

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Subjects list: Analysis, Management
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