Cross-cultural studies on the information content of service advertising

Article Abstract:

The information content of service advertising in Hong Kong and the US is compared. There are more information cues in Hong Kong service advertising.

Hong Kong, Management, Advertising services, Marketing industry, Cross-cultural studies, Cross cultural studies

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The relationship of the visual element of an advertisement to service quality expectations and source credibility

Article Abstract:

Impact of visual messages in a print advertisement on the credibility of the service promised in the advertisement is analyzed.

Print Advertising, Consumer confidence, Visual communication

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The effectiveness of environmental claims for services advertising

Article Abstract:

Environmental regulations and its effects on environmental advertising concepts are discussed.

Advertising Activity, Interpretation and construction, Environmental protection, Environmental law, Environmental issue

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