Customer-based corporate reputation of a service firm: scale development and validation

Article Abstract:

The development and validation of a scale to evaluate the customer-based corporate reputation of a business enterprise, based on the trust, loyalty and satisfaction reflected in word-of-mouth advertising by consumers , is described.

Forecasts, trends, outlooks, Venture Analysis, Forecasts and trends, Market trend/market analysis, Business enterprises, Customer loyalty, Advocacy advertising

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Psychological climate, empowerment, leadership style, and customer-oriented selling: an analysis of the sales manager- salesperson dyad

Article Abstract:

Sales management factors such as leadership and psychological environment that create a climate for customer orientation, are examined.

Management dynamics, Sales Management, Methods, Analysis, Management, Causes of, Customer satisfaction, Company business management, Sales personnel, Salespeople

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