Database prospects don't go stale at Tyson Foods: new telephone technology provides marketing edge

Article Abstract:

Tyson Foods Inc was able to expand its customer database through the use of audiotex services provided by PHONEWORKS Inc, a service bureau dealing in corporate promotion. Callers to an 800 toll-free number were given free watches when they enrolled in 'Tyson New Courses' list. PHONEWORKS recorded customer information using a voice processing system and sent it to Tyson for processing. Other companies are also using audiotex services to build up their customer databases. However, these firms use 900 caller paid numbers instead of the usual 800 free-access telephone line.

Eating places, Data processing and preparation, Frozen specialties, not elsewhere classified, Poultry slaughtering and processing, Marketing, Food services, Tyson Foods Inc., Data processing services, Pay-per-call services, Pay per call services, PHONEWORKS Inc.

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Maritz goes on the charge

Article Abstract:

Maritz Inc. launched the Exclusively Yours MasterCard, a special-purpose transaction card which functions as a credit card and an electronic award access card, in Apr. 1, 1995. The card, which was designed as a motivational tool to enhance employee productivity, is accepted in 10,000 establishments including major retailers, travel companies and tourist services. Maritz has also formed a card service center to address customer inquiries.

Nonbank Credit Card Firms, Credit Card Issuing, Personal credit institutions, All Other Business Support Services, Incentive Services, Product introduction, Nonbank credit card services, Credit and debit card industry, Credit card industry, Incentives (Business), Maritz Inc.

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Praise for AT&T - from a satisfied customer

Article Abstract:

McCann-Erickson prepared a 60-second advertising spot for AT and T. The advertisement featured JC Penney catalog operation Pres Bill McCarthy who talked about the reliability of the AT and T 800 service, particularly during the few weeks before Christmas. McCarthy exemplified a grateful customer who was able to cope with business demands because of the 800 service.

Electronic computers, Telephone communications, exc. radio, Advertising, Analysis, Telecommunications services industry, Telecommunications industry, Advertising agencies, Practice, Television advertising, American Telephone and Telegraph Co., McCann-Erickson Advertising Ltd.

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