Determinants of industrial mail survey response: a survey-on-survey analysis of researchers' and managers' views

Article Abstract:

Recent research has used a 'survey-on-survey' approach to look at the potential influence of various design and implementation factors on industrial mail survey response. This has been used as a basis of a comparison of the views of marketing research executives and industrial respondents on factors which affect industrial mail survey response. This approach allowed the identification of variables regarded as likely to increase response rates, and also highlighted differing views between the two groups.

Marketing research, Market research

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Perceived service quality and medical outcome: an interdisciplinary review and suggestions for future research

Article Abstract:

The three research traditions of quality focus, outcome focus and satisfaction focus are connected to create a service quality model for the management of general practice. An interdisciplinary perspective is given of medical outcome, service quality and patient satisfaction. The possible failings of consumer behaviour satisfaction research are also focused upon.

Models, Medical care, Quality management, Marketing management, Customer service, Physicians (General practice), General practitioners

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The perils and opportunities of communicating corporate ethics

Article Abstract:

The success factors for corporate communication of ethics are examined. The communication process of a company is analyzed and the implications of source credibility, attitude formation, audience involvement and media choice are discussed.

United States, Management dynamics, Public affairs, Business Ethics, Company Identity PR, Venture Analysis, Business enterprises, Corporate image, Public relations, Company business management, Company public relations

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