Detour sunglasses in new counter showcase

Article Abstract:

Detour is using a 'Fat Tire' countertop display to market its new Detour 1999 line of high-performance sunglasses in mass outlets. The fat tire, which is used on mountain bikes to achieve a variety of weather conditions encountered on the trails, roads, slopes and canyons, makes an ideal display for the Detour 1999 collection. The lightweight sunglasses themselves provide a combination of prismatically correct, Focal-Point lenses, indestructible sharkskin frames, balanced comfortable fit and assorted lens tints.

Ophthalmic Goods Manufacturing, Sunglasses

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Speedball's tilt bin display increases sales

Article Abstract:

Speedball displays its Hunt Pen products on a modular bin merchandising system that features a colorful graphics header, several coded Tilt Bins and a lower area with pen holders. Positioning the modular bin displays in different locations has helped increase sales by more than 30%. Beemak Plastics' ArnonCaine division, located in Rancho Dominguez, CA, developed the modular binn merchandising system for Speedball.

Pen and Mechanical Pencil Manufacturing, Ball Point Pens, Ballpoint pens

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Coca-Cola Showcase for gas stations and c-stores

Article Abstract:

Coca-Cola has introduced the Coca-Cola Showcase promotional display to drive impulse purchases at gas stations and convenience stores. Resembling a 12-pack, the display can be used as a sidewalk billboard or on the ledge tht precedes the retailers' entrance. The display features a double door in front, which when opened displays full-length, UV-coated logos on the inside panels.

Soft Drink Manufacturing, Canned & Bottled Soft Drinks

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