Digital displays signs of recovery: CEO and his lieutenants inject company with marketing mindset

Article Abstract:

Digital Equipment Corp, computer company, aims to work more closely with strategic partners such as Microsoft and Olivetti, under new CEO Rober J Palmer. Mr Palmer has transformed the company by reducing employee numbers to about 93,000, reorganising the fragmented divisions into nine business units and demanded a customer priority approach. The company's services business saw revenue of $6. 2 billion in 1992 and systems integration has been growing at around 20% a year.

Semiconductors and related devices, Digital Equipment Corp.

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Four HP success story strategies; marketing plans include greater retail exposure

Article Abstract:

Hewlett-Packard Co (HP) employed numerous marketing strategies to achieve success with its Omnibook 300 portable computer, HP minicomputer and workstation and personal computer lines. The success of these products was based on extensive market research, development of technological improvements to exceed competitors' products and the appropriate marketing of the new products, including expansion into retail channels.

Microcomputers, Marketing, Cover Story, Hewlett-Packard Co., Mainframe computers, Workstations (Computers)

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Looking for the right stuff; growth areas key to Big Blue's revival

Article Abstract:

Seven growth areas which may prove to be the key to IBM Corp's revival and plans to market them are described. These areas cover specific types of hardware and functional activities that the Big Blue can undertake. The hardware items include personal computers, workstations, the mid-range AS/400 line and memory storage devices. The functional activities are multimedia, networking, consulting, software and services.

Planning, Corporate growth, International Business MachinesCorp.

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