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Digital video downloads meet demand of 24/7 news cycle

Article Abstract:

The state department is using the digital video technology reach to report the current affairs. The department has tapped a wide audience of journalists who can download the digital video clip around-the-clock and easily insert them into programming, which has made the life easier for a journalist and has helped them to understand their audience better.

Author: O'Dwyer, John
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Management dynamics, Usage, Practice, Digital video, Journalists

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Fat Kids: who's to blame for childhood obesity?

Article Abstract:

The Center for Science in the Public Interest (CSPI) has blamed food companies for undermining parental authority and encouraging childhood obesity. A list of the marketing strategies, which are followed by various food companies, is presented.

Author: O'Dwyer, John
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Reports, Powers and duties, Obesity in children, Childhood obesity, Center for Science in the Public Interest

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Travel PR pros face weak economy, bargain hunters

Article Abstract:

The author presents an overview of methods of marketing travel services in a weak economy.

Author: O'Dwyer, John
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2003
Lodging & Tourist Services, Accommodation, Marketing, HOTELS AND OTHER LODGING PLACES, Travel industry, Economic conditions, Strategic planning (Business), Strategic aspects

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Subjects list: United States
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