Discounting ad rates is a flawed approach

Article Abstract:

Business-to-business publishers are worried over the imminent launching of the American Business Press' (ABP) Business Information Network (BIN), an ad tracking service that will report on the present advertising revenue and page totals for specific advertisers by brand, division and parent company. Some publishers fear that the BIN will reveal their discounting rates to their competitors. However, some contend that offering discounts is a bad business practice in the first place. Although the practice has penetrated the industry, the BIN and ABP must try to solve the problem of discounting.

Advertising, Advertising and Related Services, Publishing NEC, Editorial, Publishing industry, Evaluation, Prices and rates, Information services, Advertising services, Discounts (Sales), American Business Press

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Tombras wins $3.5 million consolidated Eastman Chemical account

Article Abstract:

Eastman Chemical Co. chose the Tombras Group as its advertising agency after deciding to reduce its agencies from four to one. The Tombras Group is charged with creative and media purchasing for its $3.5 million account. Tombras senior VP John Welsch claims that his company was selected because they invited Eastman officials for a visit to the agency's office. Eastman marketing communications director agreed that the Tombras approach was much better than the usual presentations in a conference room.

Chemicals & Allied Products, Chemical Manufacturing, CHEMICALS AND ALLIED PRODUCTS, Chemicals, Chemical industry, Eastman Chemical Co., EMN, Charles Tombras Advertising

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Mobium's irreverence wins over Yellow Pages

Article Abstract:

The Yellow Pages Publishers Assn. and the Assn. of Directory Marketing awarded Mobium Corp. a $1 million advertising and direct marketing contract. Chicago, IL-based Mobium is tasked to conduct an awareness campaign designed to improve the image of yellow pages advertising for business-to-business advertisers and consumers. Mobium plans to launch videos and awareness advertisements in trade publications.

Catalogs & Directories, Business Associations, Trade Associations, Directories, Yellow pages, Yellow Pages Publishers Association, Mobium Corp.

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