High-tech marketers now half of top 100

Article Abstract:

High-technology companies accounted for 49 out of the top 100 business-to-business advertisers (B-to-B) for 1995. These companies combined for a total of $1.45 billion in advertising spending for the year. Despite the 26.5% increase in B-to-B spending, total advertising spending was below earlier expectations due mainly to the lower advertising expenditures of Compaq Computer Corp., Intel Corp. and Digital Equipment Corp.

Semiconductors and related devices, Semiconductor and Related Device Manufacturing, Electronic computers, Prepackaged software, Computer Software, Computers, Software Publishers, Electronic Computer Manufacturing, Microprocessor Chips, Computer peripheral equipment, not elsewhere classified, Computer Auxiliary Equip, Computer and Peripheral Equipment Manufacturing, Software, CPUs (Central processing units), Computer peripherals

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High-tech companies heading up ad growth

Article Abstract:

High-technology companies head the list of the 1998 Top 100 Business-to-business Advertisers ranked by the 'Business Marketing' periodical. These companies are responsible for 70.6% of all measured advertising spending in 1997. This trend has caused overall business-to-business spending to increase by 7.7%. Some of the companies heading the list are Microsoft Corp, Hewlett-Packard Co, AT&T Corp and Compaq Computer Corp.

Marketing

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Business-to-business 43% of agency billings

Article Abstract:

Business-to-business marketing rose by 25% during 1994 to $2.8 billion from $2.3 billion a year earlier. Business publications' media spending accounted for $467 million of the total media and marketing spending while the category which includes direct mail, outdoor and transit advertising spent $360 million. The top business-to-business firm is Ketchum Advertising which posted $156 million in billings during 1994.

Marketing industry

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