Market takes note of Dell's new line

Article Abstract:

Dell Computer Corp. has successfully launched its new Latitude line of notebook computers with the help of its business press partners. One of these partners is International Data Group (IDG) whose publications, such as Computerworld, InfoWorld, PC World and Federal Computer Week, have been instrumental in conveying Dell's messages to its target markets. Since Dell is a heavy, long-time advertiser in IDG publications, it was able to get the best positions for its ads.

Periodicals, Periodical Publishers, Advertising, Advertising and Related Services, Magazine Advertising, Publishing industry, Services, Periodical publishing, Dell Inc., DELL, International Data Group Inc.

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Reynolds hits homer with appealing computer pitch

Article Abstract:

A recent print advertisement for Reynolds and Reynolds' ERA computer information systems is an example of a well-balanced, effective sales pitch. The ad on the whole is visually attractive because of the picture of a shiny Ford Explorer. The headline is quite lengthy but it quickly attracts attention by mentioning a the large amount of savings that can be achieved with the product. The copy is informative and easily comprehensible.

Evaluation, Reynolds and Reynolds Co., Advertising copy

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Computer magazines seen as brand builders

Article Abstract:

IntelliQuest Inc.'s Technology Agency Media & Marketing Survey reveals that magazines are the advertising media most preferred by advertising agencies with high technology clients. The respondents reported that almost 75% of their advertising money are spent on magazine advertising, while only around 18% goes to television and newspaper advertising. Radio and interactive media have the smallest slices of the advertising budget.

High technology industry, Surveys, Advertising media

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