Only mPOWER copy plays straight man

Article Abstract:

A new print advertisement for Multimedia Design Corp.'s mPOWER presentation software shows a business presenter using a handheld puppet to generate interest in his pitch. The main criticism regarding the ad is its use of humor to sell presentation software. There is nothing really wrong with humor but it is somewhat out of place since it could have a trivializing effect on this type of product. In addition, the ad uses three typefaces and two colors for the closing lines of the text when the closing lines would have been more effective if a cleaner, less-cluttered look was used.

Evaluation, Advertising copy, Multimedia Design Corp.

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Overcoming the millenium blues

Article Abstract:

Revival Technologies has used the year 2000 computer date transition issue to advertise its software conversion services. The firm has launched a five-phase direct mail campaign to generate awareness of its product and its ability to effectively develop millenium bug solutions. The direct mail promotion elicited a 3.5% response rate overall. The company may follow up the direct marketing campaign with a telemarketing effort.

Revive Technologies

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IPLANET, J.D. EDWARDS COME UP WITH IDENTICAL TAGLINE AND ..

Article Abstract:

This article discusses the similar ads run in the print media by J. D. Edwards and the Sun Microsystems-Netscape Alliance. Both ads use the tagline "Run with it" to sell the respective software products.

United States, Business Software Pkgs (Micro), Advertising, Print Media, Business management software, Suites (Software), Sun Microsystems Inc., SUNW, E-commerce software, Netscape Communications Corp., NSCP, J.D. Edwards and Co.

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