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Moving conjoint to easier street

Article Abstract:

Sawtooth Software's Version 6 of SSI Web (conjoint tool) has had some improvements since 2002. Printing, global style, dual-response none, constant sum design, design testing, prohibitions, importing designs, study notes, scripting and others are features that have been changed and added to improve the software's usability. Sawtooth's Latent Class has also been redeveloped so that it keeps its ability to work with other Sawtooth Software products while being used on its own.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Product information, Product enhancement, Sawtooth Software Inc. (Sequim, Washington), SSI Web Version 6 (Statistical/mathematical software), Latent Class (Statistical/mathematical software)

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Missing something?

Article Abstract:

The significance of multiple imputation software in locating missing important data in marketing research is examined. The features of the applications SOLAS 3.2 and NORM 2.03 are compared.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Product/Service Evaluation, Direct marketing management software, Marketing management software, Comparative analysis, Marketing management, Sales/marketing software, NORM 2.03 (Marketing management software), SOLAS 3.2 (Marketing management software)

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Surveying landscape

Article Abstract:

The features of the new Web survey questionnaire design software of Sawtooth Software Institute's SSI Web v5.0 and WebSurveyor 5.0 are examined.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
United States, Product introduction, New Products/Services, Sawtooth Software Inc. (Evanston, Illinois), Research and survey analysis software, Survey software, SSI Web v5.0 (Research and survey analysis software), WebSurveyor 5.0 (Research and survey analysis software)

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Subjects list: United States, Computer software industry, Software industry
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