Exploring relationship management in professional services: a study of management consultancy

Article Abstract:

Client development by management consultants is examined.

Management Consulting Services, Business & Mgmt Consulting, Methods, Industry Overview, Services, Client development, Business consultants, Management consultants, Consulting services

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Dislikes, distastes and the undesired self: conceptualising and exploring the role of the undesired end state in consumer experience

Article Abstract:

Research is presented concerning the achievement of the undesired end self and the undesired end state by consumers. The influence of negative symbolic consumption on the behavior of consumers is discussed.

Psychological aspects, Analysis, Marketing management, Consumption (Economics), Consumer confidence

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Anti-constellations: exploring the impact of negation on consumption

Article Abstract:

Research into the role of negation in consumer choice indicates that there are two sets of overlapping factors that influence the creation of meaning through negative consumption. These are abandonment, aversion and avoidance, which can be connected with anti-choice, and availability, affordability and accessibility, which can be connected with non-choice. It was established that consumers can produce anti-constellations in response to occupational cues and that they can give information about anti-constellations at product and brand level. It is clear that it is very important to understand how consumers assign meanings to the negative aspects of product choice.

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