Transmedia woos hotels

Article Abstract:

Transmedia Network Inc. has increased its market to include not only restaurants, but also resorts and hotels. However, the company has been forced to reorient its marketing efforts to attract more hotels and resorts to participate in its discount card service. Unlike its strategy of buying meals in advance at discounted rates from restaurants, Transmedia attracts hotels and resorts by working on commission. The company regularly publishes booklets of participating establishments to its cardholders.

Nonbank Credit Card Firms, Credit Card Issuing, Personal credit institutions, Nonbank credit card services, Plastic transaction card industry, Personal identification products industry, Transmedia Network Inc.

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Firm has moves to build business

Article Abstract:

Relocation Resources Inc. (RRI) plans to send 10,000-15,000 direct mail pieces of advertisement every month starting Jan. 1995. According to Elizabeth Eastwood, RRI director of communications, the company's focus on direct mail is due to several factors. These include the unbundling of its service packages and the high cost of alternative media. Norwell, MA-based RRI offers relocation management services.

Real estate agents and managers, Other Activities Related to Real Estate, Relocation Management Services, Real estate industry, Relocation management, Relocation Resources Inc.

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