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Celebrity wardrobing delivers 'starpower' to fashion client

Article Abstract:

The various methods of celebrity and designer partnership are discussed.

Author: Solomon, Tara
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Management dynamics, Management, Celebrities, Company business management, Designers

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Net comes of age as PR tool

Article Abstract:

The importance of internet as a public relations tool is examined.

Author: Rockoff, Adam
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Evaluation, Internet

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Subjects list: Methods, United States, Public relations
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