Doing a Number on AT&T

Article Abstract:

Now that AT&T has broken up, the competition for lower long distance telephone rates is even fiercer. There were four major competitors for the long distance business before the breakup, with MCI being the largest. The others are Sprint, Allnet, and United States Telephone. Advertising has increased and gotten more creative from all of the companies. Celebrities often are used now to attract business. Most analysts agree that AT&T will hold the largest market share for a long time to come because most people do not want to be bothered with having to change.

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The 'Eleventh Rule' vs. 'Breakthrough Stuff'

Article Abstract:

Breakthrough advertising campaigns present an achievement which brings progress. The creative breakthrough advertising approach is not always appropriate in business- to-business advertising. The Eleveneth Rule for business and industrial advertising is attainable for business and creative advertisers. The Eleventh Rule's goal is advertising that provides information with novelty, style and humor ad creative aspects. Advertising that meets the standards of the Eleventh Rule is clear, precise and straightforward.

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Utilizing the '800' Number

Article Abstract:

Business-to-business advertising has been employing the print medium. Reader response cards in publications are a good idea, but response time is too slow. Companies can exploit response card opportunities by employing an 800 telephone number in conjunction with an inquiry handling company. A qualified inquiry handling company will efficiently fulfill all requests. Clients will appreciate the prompt service.

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