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Don't Let Planners Meddle with Your Strategy

Article Abstract:

Corporate planners, the darlings of the 1960s, have seen their heyday. The lesson for the 1980s is to keep your long-range objectives plain and simple. Some should expect to see very brief statements in a corporate plan. The corporate plan should be done by the top executives assisted by a planner. The planning team should agree upon three major questions: the corporate objectives, the company's strengths and weaknesses and an appraisal of future events. Then a set of strategies will emerge.

Author: Argenti, J.
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1984
Planning

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Strategic planning

Article Abstract:

Strategic planning is important way to identify specific, profitable markets. Strategic planning steps are enumerated: defining a corporate mission; writing basic policies; developing a financial plan; and creating specific strategies. Several examples of US strategic planning are given to illustrate the steps.

Author: Swanston, Andrew D.
Publisher: Accountants Publishing Co., Ltd.
Publication Name: The Accountant's Magazine
Subject: Business
ISSN: 0001-4761
Year: 1988
Competition (Economics), Strategic planning (Business)

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Unlock your strategy

Article Abstract:

Issues concerning the difficulties of keeping business strategy in line with current conditions are discussed, together with strategy implementation techniques.

Author: Smith, Steve
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2000
Business Methods, Methods, Organizational communication

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Subjects list: Management, Business planning
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