Don't miss the electronic data interchange ramp

Article Abstract:

The government has realized the value and cost-savings involved in bringing their services online through computer networks and electronic data interchange systems. The government has established 15 Value Added Networks that help businesses forge contracts with federal agencies. However, the number of users in such networks remains small due mainly to a general lack of awareness of their existence. Consequently, the government has been attending trade shows and has been conducting other marketing efforts to increase awareness of its networks.

Other Communications Software Pkgs, Information services, Administrative agencies, Government agencies, Electronic data interchange, EDI (Electronic data interchange), Public contracts, Government contracts

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SicolaMartin: nothing but Net

Article Abstract:

SicolaMartin's interactive unit SicolaMartin Interactive has successfully conducted its business through the Internet in the past several months. In fact, it has just inked a contract with IBM to overhaul its Enterprise Communications CD-ROM without even conducting a face-to-face meeting. It has also won other contracts with Citrix Systems and Du Pont Photomasks using the same virtual pitch approach that it has been using through the Internet.

Telegraph & other communications, Computer industry, International Business Machines Corp., IBM, Technology application, Online information services, CD-ROM mastering software, SicolaMartin Interactive

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Inlet makes inroads with new effort

Article Abstract:

Web site developer Inlet has launched a hybrid direct marketing campaign which combines Internet advertising and direct mail marketing. The marketing strategy entails the mailing of 200 letters weekly to top officers of publishing firms and then asking them to visit a specified Web site which is designed solely as a response channel for the campaign. In turn, the Web site enables Inlet to track down those who responded to the direct mail.

Direct mail advertising, Internet access software, Direct-mail advertising, Inlet

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