E-mail list managers simple, powerful: marketers can capitalize by making Web two-way street

Article Abstract:

There are computer software tools available to companies to manage their electronic mail systems. These programs enable marketers to relay important messages to their clients and facilitate an interactive discussion. Most software tools also are capable of managing additions or deletions. Their scalability allows companies to deal with various types of electronic messages, including the removal of unwanted mails. Moreover, companies that cannot buy their own software or maintain their own mail server can lease electronic mail list managers directly or through third parties.

Prepackaged software, Evaluation, Software, Electronic mail systems, Email, Email software, Personal information management systems

---

Marketers toy with new ways to keep eyes on site

Article Abstract:

Companies are introducing new techniques to keep users on their World Wide Web sites. Pop-ups, which had been used in consumer sites, are now used in business-to-business marketing sites. Netscape Communications uses a pop-up on its home page which allows users to read about additional products and services. These techniques can also save space for companies on their home pages.

Telegraph & other communications, Design and construction, Online information services, Web sites, Web site design

---

Similar abstracts:

• Abstracts: Tapering tips(cahnges to United Kingdom capital gains tax; includes related article) Risks beneath the wrapper
• Abstracts: New load balancers can help your site serve more customers. Marketers see need to create developer pool: but with multiple Web shops comes new management tests

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.