Opportunities emerging for vertical portal sites

Article Abstract:

Vertical portal World Wide Web sites provide promising business opportunities to marketers. These sites, for instance, have the ability to generate revenue through banner advertising hosting as long as they are properly executed and maintained. Information provided by vertical portal sites is organized in specific categories to prevent confusion among users. Thomas Regional Directory Co and CMP Media are just two of the companies that maintain vertical portal sites.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Publishing industry, Information services, CMP Media L.L.C., Thomas Regional Directory Company Inc.

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Marketers see need to create developer pool: but with multiple Web shops comes new management tests

Article Abstract:

Marketers have increasingly resorted to using the services of different developers rather than just one Web shop to maintain the fresh Internet Web sites and satisfy their changing online requirements. However, managing a stable of developers occasions a slew of new management problems. Nike Inc, for example, is successfully using up to 10 Web shops to develop the multiple modules featured at its sites with a greater creative range.

Administration of Economic Programs, Marketing & Consumer Services, Technology application, Marketing industry, Internet/Web advertising, Internet advertising

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