Ease of use is software goal

Article Abstract:

New lines of software for marketing and advertising processes are simpler and have more applications. They can be used in all levels of the organization, from sales personnel to corporate officers. One example is the Neilsen Workstation, designed to handle the information requirements of brand managers and other sales personnel. It allows easy data retrieval from any storage system within the company and easy charting and comparison of data. Neural networks is another type of software that uses expert systems and artificial intelligence. It may be used for creating regression models to analyze consumer behavior.

Usage, Software, Expert systems, Nielsen Workstation (Computer program)

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Electronic evidence at center of software case

Article Abstract:

Two Symantec Corp executives have been indicted by a grand jury following the presentation of an indisputable electronic evidence. An MCI electronic mailbox used by Symantec VP Eugene Wang was found to contain confidential data about Borland International Inc. Wang, former marketing vice president for Borland, was accused of giving the information to Symantec CEO Gordon Eubanks. Symanted claimed that the data taken from Borland were not considered confidential.

Computer integrated systems design, Cases, Trade secrets, Symantec Corp., Borland International Inc., Eubanks, Gordon, Wang, Eugene

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WebProfiler connects to Web but keeps its people link

Article Abstract:

Babcock and Jenkins Direct has launched its WebProfiler system that enables businesses to accelerate the time and accuracy of direct-mail sales leads. The product automatically e-mails the information of direct-mail recipients from its customized sites to business' resellers within minutes after the respondent signs off the site. WebProfiler essentially directs responses from a direct mail campaign to the Web without losing connection with customers.

Electronic mail systems, Email, Email software, Babcock and Jenkins Direct

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