Educating students: an ethics responsibility of credit card companies

Article Abstract:

Credit card companies that market their products to college students should also provide information about debt issues. Information that these companies receive from college students should assist them in expanding their services to other colleges around the world.

United States, Colleges & Universities, Colleges, Universities, and Professional Schools, Colleges and universities, Universities and colleges, Ethical aspects, College students as consumers, College student consumers

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Assessing the performance of brand loyalty measures

Article Abstract:

Brand loyalty techniques in the telecommunications and credit card industries are analyzed and compared. Distinguishing among brand loyalty techniques is important.

Consumer Behavior, Research, Telecommunications services industry, Telecommunications industry, Brand choice

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Exploring loyal qualities: assessing survey-based loyalty measures

Article Abstract:

Various loyalty measurement methods useful for vendors in conducting surveys are presented.

Market Survey Techniques, Methods, Analysis, Customer loyalty, Market surveys

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