Educational bent keeps them coming

Article Abstract:

Trade show organizers have noticed that more and visitors at their trade shows come to obtain information. This has prompted organizers to conduct educational programs to attract more visitors to trade shows. To keep visitors interested in the exhibits as well, exhibitors have also begun to offer more instructional demos, in-booth mini-seminars and technical meetings. Educational programs require the presence of technical experts, which means higher costs for trade show organizers. However, organizers may show video recordings instead or bring the technical experts to the show via teleconferencing.

Information services, Trade shows

---

Exhibitions galore

Article Abstract:

The first six months of 1996 saw the holding of several trade shows showcasing various types of information technology applications. These include the Comdex/Spring, FOSE, NetWorld+Interop, Macworld Expo and PC Expo. In a study conducted by Exhibit Surveys Inc. it was found out that the shows were able to target their own market segments by offering specialized computing applications.

Marketing, Information technology, Surveys, Marketing industry, Exhibit Surveys Inc.

---

Similar abstracts:

• Abstracts: Depreciation and car choice. Exec need shifts gear. Diesel do the job
• Abstracts: Tapping into cheerleading. Appliances also start to move. The last waltz
• Abstracts: Gifts that keep on giving. The name game. There's good taste and there's bad taste. But is there a theory of taste?
• Abstracts: Kodak caters to Uncle Sam's growing appetite for technology. Grejtak charts metaphor's independent marketing course
• Abstracts: Task force takes on environment. Macro choices at Micro Conference

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.