Tapping into cheerleading

Article Abstract:

Kaepa Inc, an athletic shoe manufacturer, has changed its market strategy to focus almost entirely on the cheerleading niche. In the '80's the company tried to be competitive in its industry, but lack of money forced it to retrench. Now the marketing force hits cheerleading camps, and product development concentrates on the needs of cheerleaders. Success has returned to Kaepa. Its domestic sales in 1991 jumped 41% to $12.5 million. Kaepa footwear is the official shoe of the International Cheerleading Foundation.

Footwear, Rubber and plastics footwear, Athletic shoe industry, Cheerleading, Kaepa Inc.

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The last waltz

Article Abstract:

New Yorkers have rolled out the red carpet for state delegations attending the 1992 Democratic Convention. City officials hope that, by spending $21 million on civic improvement - hotel facelifts and courses in police etiquette, they can capitalize on media coverage of the convention to win $200 million in badly needed tourism dollars in 1992. The Republicans, on the other hand, see a perfect opportunity to equate the city's tawdry image with the moral decay of the Democratic Party.

Passenger Transportation Arrangement, Conferences, meetings and seminars, Travel industry, New York, New York, New York, Democratic Party (United States), Political conventions

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Appliances also start to move

Article Abstract:

The electric home appliance industry, a leading indicator of economic health, is showing signs of recovery. Sales of major appliances in February increased by 8.4%, and three major manufacturers, Frigidaire, Whirlpool and Maytag, have increased ad budgets to 1990 levels. One Association of Home Appliance Manufacturers spokesperson cautions against undue optimism, pointing out that the recovery, measured against a sales decline of 16% in Feb 1991, is only half complete.

Electric housewares and fans, Household appliance stores, Home appliances industry, Appliance industry

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