Erik Spiekermann

Article Abstract:

MetaDesign, Germany's foremost graphic design company, has increased its clientele domestically and internationally and has started expanding its operations overseas. Its success is due to founder Erik Spiekermann's ability to convey his clients' message effectively to a target audience and at the same time inject novelty in his works. He finds challenge and fulfillment in assignments that require intense and careful designs and which call for problem solving skills. Under his direction, the company has steadily prospered and has also participated in rebuilding unified Germany through a project with the Berlin transportation system.

Officials and employees, Services, Interview, Graphic arts industry, Erik Spiekermann, MetaDesign

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Seven days in August

Article Abstract:

Time Warner Inc will soon launch its interactive multimedia program entitled 'Seven Days in August.' The program seeks to provide a detailed analysis of the week covering Aug 10 to 16, 1961, during which the Berlin Wall was built. Each of the seven days are broken down into six segments that narrate the story from different perspectives. Live-action documentaries, real-time audio files and collage-like menus offer several options from which a user may exit from various segments. Several years were spent to research and produce the program, and approximately $1 million has been spent on the project.

Motion picture & video production, Miscellaneous publishing, Innovations, Product information, Product introduction, Time Warner Inc., Multimedia technology, Multimedia systems, Multimedia software

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Name brands

Article Abstract:

Designers need to increase public awareness about their work to be able to convince young and talented people to join their ranks. This should be based on the importance of brands when communicating to people. Paul MacCready, designer of micro aerial vehicles, is an example of how brand popularity can increase awareness of the profession. MacCready has become an American National Treasure of aviation and energy-efficient design.

Editorial, Usage, Product management, Public opinion, Public relations, Design

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