Everyone (in hot water) is hiring a spokesperson, but is it necessary?

Article Abstract:

The author advocates against the overuse of public relations agencies for people who are in legal difficulties. This means that PR agencies should carefully screen prospective new clients.

Marketing/Advertising Theory, Industry Overview

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Pick the right measuring stickto use when evaluating PR programs

Article Abstract:

Public relations professionals can use telephone surveys, automated voice response systems, web-based surveys and traditional "snail mail" surveys to assess the success of their efforts.

Agency Planning/Goals

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Year end planning can save owners, firms cash

Article Abstract:

Expert advice to public relations firms on reducing tax burden is presented.

Taxes, Planning, Taxation, Public relations agencies, Company business planning

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