Ex-ad man extols PR to build 'personal brand'

Article Abstract:

According to the ex-adman Peter Montoya, individual's brand is more important than the company's image the individual works for. Through his book "The Brand called You", he explains the importance of personal branding as a means of career growth.

Product information, Works, The Brand called You (Book), Montoya, Peter

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B-M founder Harold Burson is 85

Article Abstract:

Burson-Marsteller co-founder Harold Burson, who turned 85 recently, feels that public relations professionals in corporate firms are must in the changed business environment. His views on public relations in firms are presented.

Biography, Burson-Marsteller, Burson, Harold

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IPG promises double-digit profit margins for '08

Article Abstract:

Michael Roth, chief executive officer of public relations firm Interpublic has stated that the firm is planning to double its profit margins by 2008. He was speaking to shareholders at a meet.

Forecasts, trends, outlooks, Public affairs, Interpublic Group of Companies Inc., IPG, Speeches, lectures and essays, Company business forecast/projection, Company forecasts, Roth, Michael

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