Face your technophobia - and embrace the Internet anyway

Article Abstract:

Business-to-business marketer should abandon their technophobia and learn to love the Internet because it is a truly important marketing tool. In fact, this information network influences not just the marketing aspect of the business but also the entirety of the operation. Given that majority of their customers believe that the Internet offers great marketing and interactive communications potential, business-to-business marketers should not miss this opportunity to improve their relationships with customers via the Net.

Evaluation, Telecommunications systems, Business-to-business market, Business to business market

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Alan Meckler's grand strategy for Net business

Article Abstract:

Mecklermedia CEO and Chmn. Alan Meckler explains that he realized the potential of the Internet as an information medium in 1990. Since then, he has developed print publications and started a yearly trade show devoted to the Internet. He expects between 2,200 and 2,500 booths will be put up and bigger companies will attend the 1996 Internet World show. Meckler divulges that the show has become a premier avenue for business-to-business marketing over the years.

Management, Interview, Exhibitions, Meckler, Alan, Mecklermedia Corp., MECK

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To boldly go where no consumer marketer has gone before

Article Abstract:

Business-to-business marketers have proven that World Wide Web sites can be profitable. They have succeeded in the medium despite press analysts' warnings that the Internet cannot be an economic model because it does not support a decent ad base and does not promote traditional social interaction. Online marketers, however, still have to address issues related to security, branding and sales force-electronic commerce integration.

On-Line Information Services, Videotex & Teletext Svcs NEC, Direct Marketing Services, Direct Mail Advertising, Direct mail advertising services, Usage, Economic aspects, Direct marketing, Online information services, Information services, Marketing industry, Electronic marketing

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