Xerox e-mail response builds global fan club

Article Abstract:

Xerox Corp.'s Bill McLain who is in charge of answering all e-mail has developed a reputation in the Internet. Responding to inquiries coursed through the Internet was initially a temporary responsibility for McLain. The original task was to answer questions on Xerox products and customer complaints. However, general knowledge questions began to appear which McLain answered after some research work. Since then, all kinds of questions poured in and responding to e-mail became a full-time job for McLain.

Xerox Corp., XRX, Information services, Electronics industry

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Web sites drowning in deluge of e-mail

Article Abstract:

Companies with World Wide Web sites may get flooded by e-mail from Web surfers. Problems occur as surfers ask technical questions which can be answered only by the technical staff. For example, Toko America, an electronic component maker, invited Web site visitors to ask questions on the wireless communications industry. However, visitors quickly flooded Toko America with e-mail containing very technical questions which cannot be answered by the marketing staff.

Advertising Management-Electronic Media, Evaluation, Telecommunications systems, Marketing communications, Electronic marketing

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Web therapy: busy doctors slow Internet's growth as healthcare marketing tool

Article Abstract:

The healthcare industry is not utilizing the World Wide Web for business-to-business marketing as much as other industries. Approximately 43% of physicians surveyed believe the Internet is a useful professional tool but 26% of them will not utilize the Internet themselves. ATL Ultrasound, a medical imaging equipment firm, has gone against this prevalent attitude and distributed product information and technical support on its World Wide Web site.

On-Line Information Services, Videotex & Teletext, Health Care, Health Care and Social Assistance, HEALTH SERVICES, Medical Instruments and Supplies, Medical Instruments & Equipment, Medical Equipment and Supplies Manufacturing, Health care industry, Internet services, Medical care, Web sites (World Wide Web), Information management, Web sites, Medical equipment

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