Fast food

Article Abstract:

Sales promotion, customer service, menu innovations and mass media advertising for fast food chains detailed. Individual chains main selling points analysed. Television advertising still main choice for the industry.

Advertising agencies, Eating places, Usage, Television advertising, Fast food restaurants

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Personal computers

Article Abstract:

Media planning for home computers along with expenditures in 1982 are covered. New models and recent innovations also highlighted.

Microcomputers, Marketing

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Get ready for the video publishing explosion

Article Abstract:

Publishers moving into the production and marketing of television programs for the cable market.

Radio, TV, publisher representatives, Periodicals, Publishing industry, Innovations, Television broadcasting, Newspaper publishing, Cable television, Beliefs, opinions and attitudes, Periodical publishing, Hershey, Lenore, Storfer, Paul, Kuehnl, Neil

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