Five ITM trends set to thrive

Article Abstract:

The five areas where information technology marketing activities are expected to intensify in the first six months of 1993 include networking, mobile computing, price-versus-performance desktop computers, operating systems and multimedia. Market potentials for network operating systems is expected to increase. These include Novell, Banyan and Microsoft's Windows for Workgroups. Mobile computing products with high marketing potentials due to their flexibility include cellular modems, mobile printers and mobile fax machines.

Marketing, Information technology, Network operating systems

---

For marketers, economy has priority over cutting healthcare costs

Article Abstract:

The results of a survey of business marketers conducted by Leo J. Shapiro & Associates on healthcare costs are discussed. More than three-quarters of the respondents disagreed that reducing healthcare costs should be given first priority by Pres Clinton. They opined that Pres Clinton should give first priority to the economy in his government reform programs. It was the consensus that people can afford the high cost of healthcare if the economy would improve.

Health care industry, Clinton, Bill, Social policy, Surveys

---

Similar abstracts:

• Abstracts: Information asymmetries and security market design: an empirical study of the secondary market for U.S. government securities
• Abstracts: Accounting for bonds under the bear: the economic downturn made new advice on accounting for convertible bonds vital
• Abstracts: Does the bond market predict bankruptcy settlements? Beating the foreign exchange market
• Abstracts: Uncertainty resolution and the theory of depreciation measurement. Changes versus levels in earnings as explanatory variables for returns: some theoretical considerations
• Abstracts: So sue me! Advertisers increasingly file suit to counter negative ads. Small publishers concerned by possible MPA-ABP merger

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.