Floor display promotes debut of Gladware

Article Abstract:

First Brands Corporation, manufacturer of Glad Wrap and Bags, is launching its Gladware containers in the US on bright yellow floor displays. Gladware containers, which are sold at about 50 cents per package, are safe in microwave oven, top-shelf dishwasher safe and could be placed in a freezer without being damaged. First Brands introduced the new product on the point-of-purchase display with the slogan "the containers you'll love to use... but can afford to lose." The product offers a cost-effective alternative to consumers who are hesitant to bring food in food containers, which are usually expensive.

Product introduction, All Other Plastics Product Manufacturing, Plastic Food Storage Containers, First Brands Corp., Glad, Glad Wrap and Bags, Gladware

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Royal Doulton showcases new fragrance collection

Article Abstract:

Brandselite International Corp. has commissioned Toronto, Canada-based Shikatani Lacroix Design to design the marketing and packaging of the Royal Doulton Fine Fragrance Collection. The design of the collection incorporates the elegance, tradition and sophistication of the Royal Doulton name, of which license Brandselite recently secured with exclusivity in the world. Sir Henry Doulton's signature is integrated in the design of all the product line including banners and in-store displays. Royal Doulton's oxford china pattern was also used in the antiqued silver cap of the perfume bottle.

Use of services, New orders received, Company Planning/Goals, Toilet Preparation Manufacturing, Licensing/Sales Agreements, Commercial Photography, Commercial Photo & Graphic Arts Svcs, Perfumes & Colognes, Business services, Graphic arts industry, Fragrances (Toiletries), Brandselite International Corp., Shikatani Lacroix Design

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Sherwin-Williams features Wood Classics Stain display

Article Abstract:

The Sherwin-Williams Co. has launched a new display for its new Wood Classics super premium line of interior stains products. the display, which presents Sherwin-Williams' complete line of stain finishes product segment, offers upscale consumers one-stop shopping of a wide selection of products. The display exhibits 105 finished wood samples on three wood types to show the wide range of colors available. Sherwin-Williams has commissioned Dallas, TX-based Instore Solutions to design and create over 2000 displays for its stores.

Paints & Allied Products, Paint and Coating Manufacturing, Coatings, Paints, Sherwin-Williams Co., Wood Classics

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