Ford Motor Company

Article Abstract:

Ford Motor Company is seeking to sell high quality cars, but is faced with consumers who are price conscious. The company has high development costs and this has led to difficulties in competing with General Motors and Chrysler. Profitability is also affected by the cost of launching new models. The US market for trucks is past its peak, and volume sales for 1996 are not likely to show much progress. Ford should benefit from floating its consumer finance operations.

Ford Motor Co., F

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BMW

Article Abstract:

BMW faces depressed demand with a static world market for cars in 1st half 1995. The company reported a rise in profit for 1st half 1995, though this was less than forecast. Currency trends have also been unfavorable. Consumer spending in Germany has been affected by tax increases. The company should benefit from the expansion of production overseas in the longer run, and the launch of new models. Sales have risen in some countries such as the UK and the US.

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Company facts: BMW

Article Abstract:

BMW is a German automobile company which is seeking to expand world wide, and is to produce vehicles in the US. The company has also acquired Rover in the UK. A JV was also set up to develop engines for aircraft with Rolls Royce in 1990. The company's results are likely to be affected by the high value of the German mark in 1995. Rover's sales for that year did not sparkle, but BMW argues that it is seeking long-term goals with Rover.

Aircraft Engines & Parts, Aircraft Engine and Engine Parts Manufacturing, Aircraft engines and engine parts, Aircraft engines

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