Friends give Jim Garrity's career big boost

Article Abstract:

James Garrity, former director of US advertising for International Business Machines Corp (IBM), credits three close corporate friends and mentors for his decision to leave the US corporate giant. The 24-year IBM employee is now the director of marketing communications for North America of Compaq Computer Corp. Garrity says his friends, who have also cut their ties with the BIg Blue, have shown him that they can also be successful even outside of IBM.

Electronic computers, Prepackaged software, Office equipment, Office equipment and supplies industry, Office equipment industry, Human resource management, International Business Machines Corp., Appointments, resignations and dismissals, Garrity, James

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About 250 people attended the inaugural meeting of the National Industrial Advertisers Association in 1922

Article Abstract:

An ad campaign by Publisher McGraw Hill is analyzed as an excellent example of business to business advertising.

United States, Advertising, PRINTING AND PUBLISHING, Advertising Activity, Printing & Publishing, Business to Business, Publishing industry, MHP, The McGraw-Hill Companies Inc. (New York, New York)

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