From annual report to best seller

Article Abstract:

UK companies have begun to reassess the role of the annual report in the marketing mix. The new beliefs center around providing information in the report about a company's future objectives and how they will be achieved. Such information can help shareholders evaluate their future relationship with a company, while analysts will have a better way to forecast ratings. It is important to demonstrate to investors that the money spent on an annual report is spent wisely. Annual reports can also be used to introduce a new corporate image.

Corporation reports, Company reports

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Corporate strategy rules OK

Article Abstract:

Advice on how to plan the overall strategy of a corporation is presented. Different sectors of a business may have conflicting plans but they should all form part of an overall strategy.

Management Functions, Study and teaching, Strategic planning (Business)

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The art of being different

Article Abstract:

Corporations that develop extraordinary, exclusive, and explicit business strategies will increase their chances of success. Too often, strategies are opportunistic, opaque and ordinary.

Methods, Business planning

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