Fuji Hunt Photographic Chemicals Inc

Article Abstract:

Fuji Hunt's Frequent Buyers Club helps independent minilabs improve their marketing efforts. The Frequent Buyers Club ties in with the company's "Your Best Shot" program, which offers independent minilabs a chance to put 5% of the money spent on Fuji Hunt products toward preprinted advertising, such as direct mail pieces and direct mail lists. Minilabs joining the program get several hundred laminated four-color cards which are punched each time the club member customer buys a roll of film. The cards are designed to the store's specifications. Although Frequent Buyers Club centers on the punch cards, it also features items supporting the program, such as badges to be worn by minilab people and counter cards for the point of sale.

Marketing procedures, Advertising Activity, Promotion, Direct Marketing, Fuji Hunt Photographic Chemicals Inc.

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Digital produce

Article Abstract:

Photo Concepts Inc. of Waterford, MI, a commercial photography studio is working with NCR's Human Interface Technology Center in Atlanta, GA, which is trying to develop a computer-based training program to improve the accuracy of cashier's produce identification. Photo Concepts' role in the program is to produce effective images of produce for the system known as Apricots or Advanced PRoduce Interactive Cashier Off-line Training System. The images used for Apricots were taken on Photo Concepts' digital camera, a Nikon 460, which answered HITC's demand for high resolution. The program, which is still in the Alpha phase, showed dramatic cashier improvement in produce identification.

Company Planning/Goals, Services information, Photo Concepts Inc.

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