Modality and offering effects in sales presentations for a good versus a service

Article Abstract:

Customers show higher rates of recall with more positive behavioral intentions and attitudes in face-to-face presentations about services than in telemarketing modalities. The nature of sales presentations for products are not affected by modality.

Business, Statistical Data Included, Telemarketing, Sales presentations

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Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics

Article Abstract:

Research into the role of market information in the product development cycle is presented. The generation of new product ideas is affected by organizational structure and its impact on the relay of marketing information.

Marketing research, Market research, Organizational research

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Innovativeness and new product success: insights from the cumulative evidence

Article Abstract:

The meta-analysis of the relation between product innovativeness and the market performance of new products is presented.

Forecasts, trends, outlooks, Product Development, Market Research & Product Development, Innovations, Economic aspects, Forecasts and trends, Market trend/market analysis, Consumer preferences, Time to market

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