Getting more bang for your $

Article Abstract:

There are several ways of controlling costs in trade shows. Many companies limit their show participation, space rentals and the number of representatives sent to out-of-town exhibitions. Others remodel booths instead of constructing new ones. At the Autofact show in Chicago, IL, the Unigraphics division of Electronic Data Systems Corp remodeled its booth, produced a skit to attract people, printed simple pamphlets and trained its sales personnel to evaluate prospective customers. As a result, it was able to limit its costs to less than $10,000.

Prepackaged software, Data processing and preparation, Computer integrated systems design, Computer software industry, Software industry, Electronic Data Systems Corp.

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Trade show trouble: how to avoid snafus

Article Abstract:

Companies participating in trade shows often encounter a wide range of problems such as last-minute exhibit pull-outs, defective display items and delayed equipment shipments. To reduce the risk of encountering such problems, exhibitors and trade show managers should conduct pre-show planning sessions. Exhibitors should also ensure that shipment schedules are placed at the soonest possible time to prevent shipping delays and cope with problems that may arise.

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How to draw buyers into your booth

Article Abstract:

Trade show exhibitors can attract more buyers by adopting integrated show programs that draw prospects selectively. A preshow promotion, such as the release of preshow mailers, encourages attendees to visit an exhibit booth. Live presentations, such as magic shows, can draw crowds and increase leads. Unusual visual aids, music, giveaways, staff training and celebrities also attract visitor attention to specific exhibit booths.

Business services, not elsewhere classified, Trade Shows & Conventions, Convention and Trade Show Organizers, Exhibit Booth & Display Svcs, Methods, Display services

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