Hanging on the telephone?

Article Abstract:

The importance of self-promotion for attracting clients in the accountancy profession is discussed. Most accountants are averse to the idea of telephone-based selling due to the fear of rejection but it is illustrated that by being scared of using the phone for business the accountants are losing a huge business development opportunity.

Marketing procedures, Management dynamics, Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Telemarketing, Management, Company marketing practices, Company business management

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Does practice make perfect?

Article Abstract:

An account should weigh many factors before purchasing a partnership. Working hours and financial responsibilities should be carefully considered. Also, the prospective member should evaluate the firm's list of clients.

Evaluation, Membership, Partnership, Partnerships

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Finding your web feet

Article Abstract:

Small accounting firms can be helped by using Internet marketing. Web marketing can increase revenue and provide a company with greater exposure.

Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Usage, Services, Advertising services, Marketing industry, Internet/Web advertising, Internet advertising

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