Hensley marches to b-to-b beat

Article Abstract:

Cincinnati, OH-based Hensley Segal Inc. won the 'Business Marketing' periodical Advertising Agency of the Year award. The 22-employee company offers public relations, trade show, collateral marketing, media buying, direct marketing and new media services. The agency, which was formed by Richard A. Segal, Thomas Rentschler and Michael Hensley in 1991, handles accounts for several Fortune 500 companies. Officials attribute the agency's success to niche marketing strategies.

Advertising Agencies, Achievements and awards, Company Profile, Business Marketing (Periodical), Hensley Segal Inc.

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Cable finally 'arrives.' (advertising on cable television)

Article Abstract:

The increasing audience of cable television makes it an attractive venue for advertisers, and this was seen in increases in advertising revenue for cable television companies. Advertising on cable is more advantageous in many ways because it is cheaper and allows for pinpoint marketing to specific targets. However, cable television does not have the reach of the networks and increasing advertising rates have dampened the attraction of cable.

Methods, Evaluation, Cable television advertising, Target marketing

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Hot shop: 'Fales-safe' approach to advertising, telemarketing

Article Abstract:

Response Ability Marketing (RAM), Norwalk, OH, is a telemarketing and advertising agency run by David and Patricia Fales, which started up in 1986. It has a turnover of just over 1 million dollars a year, and does not aim to become large, but is re-assessing where it should focus its skills on a continuing basis, to meet changing market trends as it becomes increasingly successful.

Advertising, Management consulting services, Management, Services, Response Ability Marketing

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