High-tech firms get low grade for PR

Article Abstract:

High-tech companies in the US are leaders in their industry but are inept in public relations (PR), concludes Susan Thomas, director of global technology at Ketchum. Thomas says high-tech companies are not polishing their PR machinery in the mistaken belief that their domination is secured. She, however, believes that the continuing domination of US high- tech firms rests on shaky ground in a global economy. She advises high- tech companies to be more service-oriented and focus less on production.

Software Publishers, Computer Software

---

H-P, high-tech wonder, rapped for poor financial PR

Article Abstract:

Hewlett-Packard of Palo Alto, CA, needs to improve its investor relations, said Wall Street analysts. H-P CEO Lewis Platt should drop his indifference to Wall Street and be more like IBM Chairman Lou Gerstner who knows how to charm analysts, suggests The New York Times. Analyst Fred Hickey of New Hampshire said H-P's predilection to suddenly announcing lower-than-expected earnings without warning wreaks havoc among anlysts and investors. Hickey, however, believes in H-P's long-term prospects.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Corporate Images, Hewlett-Packard Co., Article

---

Cisco enlists 'Net in war on poverty

Article Abstract:

Cisco System Inc is relying on the Internet to promote its 'NetAid' project, which aims to raise awareness of and money for one billion poor people. Aside from poverty, the project is concerned about the exploitation of the environment, human rights, refugees and Third World debt. To generate publicity for the program that was also supported by the United Nations Development Programme, live concerts from different countries were webcast by NetAid on Oct 9, 1999.

Communications Equipment Manufacturing, Telecommunications Equipment

Similar abstracts:

• Abstracts: Right first time in service: a checklist of best practice and the link to performance. Determining advertising budgets for service enterprises
• Abstracts: Risen from the grave. Defensive posture
• Abstracts: Turmoil leaves West spoilt for choice. DVCC issue paves way in debt market
• Abstracts: The Euro's surprise risk. Ushering in a new age of anxiety
• Abstracts: Green marketing and green places: a taxonomy for the destination marketer. Trust and co-operation in business relationship development: exploring the influence of national values

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.