Hometown hokum: How does Detroit feel about some local car dealers' outlandish commercials?

Article Abstract:

Local car dealership ads are analyzed and discussed, beginning with the television ad campaign promoting Cal Worthington's used car lots - a campaign that costs $10 million annually. Worthington is credited with creating a new advertising genre that features 'wacky' gimmicks, fast talking, animals and pets, and humor. Other advertising efforts by local car dealers are discussed, including the advertising campaigns of Tom Stimus of Florida that focus on current events, Bobby Gray of Mississippi that use rap-style singing in an empty football field, and David Arata of California that satirize current life styles (such as hot tubs). The success of these campaigns is measured in terms of their ability to make the local car dealer as well-known as the brand of car he sells.

Analysis, Case studies, Small business, Television advertising, Advertising campaigns, Sales promotions, Automobile dealers, Humor in advertising, Humorous advertising

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The great conflict conflict

Article Abstract:

Conflicts of interest problems between advertising agency and client are declining as more packaged goods companies decide to loosen up their advertising restrictive policies. Some packaged goods firms are now under the belief that an impossibly strict conflict policy will do them more damage than good. As advertising agency mergers rise, growing product categories, and worldwide marketing, the conflict controversy increases. Many companies assume Procter & Gamble's policy which says if a company is a rival in any product category, the advertising agency is not allowed to take any new business. General Foods has a new no-competition-assignment regulation to cover just its main businesses like coffee, cereals, and drinks.

Paperboard Containers and Boxes, Management, Economic aspects, Client development, Packaging industry, Conflict of interests (Agency), Conflicts of interest

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