Weather prophets and weather profits

Article Abstract:

In response to an increase of both traditional and innovative buying of advertising time around weather reports, Advertiming (a marketing research firm in Concord, Massachusetts) has researched the impact of weather conditions on consumer activity and sells the results to firms like Progresso Foods. Companies like General Foods and Chlorox also believe in weather-triggered advertising. The Connecticut Radio Network created 'Campbell's Storm Alerts' for soup sales, and The Weather Channel is making similar efforts for TV advertising. This sales trend should continue indefinitely, as firms are losing fears of being associated with bad weather.

Usage, Advertising campaigns, Weather forecasting

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Face values: Why do the models of the '80s look the way they look?

Article Abstract:

The image of women as portrayed in fashion photography is changing; the tall, slim model with classical features is being replaced by models who represent a wider diversity of physical and ethnic looks. The avant garde and punk fashions of the past 10 years, and the feminist movement are two factors that have contributed to this trend. Clothing manufacturers and advertisers have realized that full-figured or mature women not only represent a large market segment (one-third of American women are in the 14 to 24 dress size category) but that women do not have to fit a stereotyped image in order to be attractive.

Women's and Misses' Outerwear, Analysis, Marketing, Women's clothing industry, Clothing industry, Women consumers, Fashion models

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New and of note

Article Abstract:

The Advocate, the top gay publication in the U.S., has a new advertising drive set which will be unique in advertising to gays because it shows posters with two male gays clutching each other. The location of the posters and billboards and the message's frankness make the advertising a breakthrough. American Health has planned a new radio show which will focus attention on Hispanic market. Also, New Age Journal seeks a more broad readership and its editorial policy is expected move away from alternative-style topics and go toward more mass-audience topics.

Periodicals, Publishing industry, Magazine design, The Advocate, Los Angeles (Periodical)

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