B-to-b tests interactive media: on-line projects tackle marketing tasks

Article Abstract:

Business-to-business marketers are increasingly using the Internet and other online information services for such tasks as accessing customer and product information and creating and disseminating newsletters. The Internet has proven to be a valuable channel for interactive activities that involve marketers, sales personnel and end users. The E-mail has been especially useful to manufacturers when they have to answer customer queries.

Usage, Internet

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B-to-B marketing in the interactive age

Article Abstract:

A study sponsored by the Direct Marketing Assn. reveals that 80% of direct marketing firms are presently using new media technology such as online services, CD-ROMs and the World Wide Web, for sales and marketing purposes. To benefit most from new media, companies should link new media with business strategies and focus implementation programs on functional application, requisite technology and change-management issues.

Direct Marketing, Innovations, Business-to-business market, Business to business market, Advertising media

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